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AddMads is a full-service digital marketing agency based in India that specialises in Performance Marketing (Google Ads, Meta Ads, PPC, Retargeting), SEO (Technical, On-Page, Off-Page, Local, E-commerce), Branding & Visual Identity, Graphics & UI/UX Design, IT & Web Development (WordPress, Shopify, React, Next.js, Laravel), and Social Media Management. Every service is data-driven and built to deliver measurable ROI.

AddMads uses a three-layer approach: (1) Traditional SEO — technical optimisation, schema markup, keyword strategy, and link building to rank on Google; (2) AEO (Answer Engine Optimisation) — structuring content as direct, concise answers to trigger Google's AI Overviews and featured snippets; (3) GEO (Generative Engine Optimisation) — building authoritative, well-cited content that AI models like ChatGPT, Gemini, Perplexity, and Claude pull when generating answers. Businesses that appear in AI answers gain trust and visibility beyond traditional blue-link rankings.

Answer Engine Optimisation (AEO) is the practice of structuring your content so that AI-powered search tools — Google AI Overviews, Bing Copilot, ChatGPT Search — surface your brand as the direct answer to a user's question. Unlike traditional SEO which targets ranked links, AEO targets the zero-click response box at the top of search. In 2025, over 30% of Google searches return an AI Overview — if your brand is not in that box, you lose visibility. AddMads builds AEO-ready content, FAQ schema, and entity-optimised pages that consistently win these placements.

Generative Engine Optimisation (GEO) is the discipline of making your brand's expertise, facts, and content citable by large language models (LLMs) such as ChatGPT, Google Gemini, Perplexity AI, and Claude. AddMads implements GEO by: building authoritative long-form content with clear factual claims, earning mentions from high-authority publications and industry sites, implementing structured data (JSON-LD) for entities, and ensuring your brand appears consistently across review platforms, directories, and social channels that LLMs reference during training and retrieval. The result is your brand appearing in AI-generated answers whenever users ask questions in your niche.

SEO results follow a predictable curve: technical fixes and on-page optimisation typically produce crawlability and indexation gains within 4–6 weeks. Ranking improvements for medium-competition keywords appear in 3–5 months. Significant organic traffic growth and top-3 rankings for competitive terms usually materialise in 6–12 months with consistent effort. AddMads provides monthly ranking reports, Google Search Console data, and traffic analytics so you track every gain in real time.

ROAS varies by industry, product margin, and landing page quality, but AddMads clients commonly achieve 3×–6× ROAS within 60–90 days of campaign optimisation. Our process includes audience segmentation, ad creative A/B testing, bid strategy refinement, and funnel-level tracking (impression → click → lead → sale). We set realistic targets during onboarding and share a live performance dashboard so you see exactly where every rupee goes.

AddMads builds websites on WordPress (including WooCommerce), Shopify, Webflow, Wix, Squarespace, React (with Next.js for SEO-optimised, server-rendered apps), PHP / Laravel, and Node.js. We match the stack to your goal: WordPress for content-rich sites, Shopify for e-commerce, Next.js for high-performance SaaS or marketing sites. All sites are built mobile-first, Core Web Vitals-optimised, and schema-marked up for maximum search visibility.

AddMads offers tiered pricing to suit different stages: Performance Marketing campaigns start at ₹25,000/month (management fee) with a minimum ad spend of ₹50,000/month. SEO retainers begin at ₹15,000/month. Branding and identity projects start at ₹30,000. Website development ranges from ₹15,000 for landing pages to ₹3,00,000+ for custom web apps. All pricing is transparent — no hidden fees. Contact us for a custom proposal based on your business goals.

Yes. AddMads works with businesses at every stage — from bootstrapped startups running their first ad campaigns, to D2C brands scaling to ₹1 crore+ in monthly revenue, to enterprise clients requiring multi-channel digital transformation. Our engagement models flex to match your team, budget, and growth pace. We have delivered results for clients in e-commerce, real estate, healthcare, finance, FMCG, EdTech, and SaaS.

Every AddMads client gets: a live Google Data Studio / Looker Studio dashboard updated daily, monthly written performance reports with insights and recommendations, Google Analytics 4 (GA4) event tracking and goal setup, call tracking and lead attribution, and quarterly business reviews. We track KPIs aligned to your goals — ROAS, CPA, CPL, organic sessions, keyword rankings, Domain Authority, conversion rate, and revenue generated. Full transparency is non-negotiable.

Three things set AddMads apart: (1) Full-funnel ownership — we handle strategy, creative, media buying, SEO, web development, and analytics under one roof, so there are no handoff gaps; (2) AI-era search readiness — we build content and technical infrastructure for GEO and AEO, not just traditional SEO, so your brand appears in Google, ChatGPT, Gemini, and Perplexity; (3) Transparent performance — every rupee is tracked, every campaign result is reported, and you own all accounts and data. No black-box billing, no lock-in.

Yes. AddMads' GEO (Generative Engine Optimisation) service is specifically designed to make your brand appear in AI-generated answers on ChatGPT, Google Gemini, Perplexity AI, Microsoft Copilot, and similar tools. We do this by: publishing expert-authored, well-cited content that LLMs reference; earning authoritative backlinks and press mentions; ensuring your brand data is consistent across the web (NAP, schema, Wikipedia/Wikidata presence where applicable); and optimising for the conversational query patterns AI users type. This is the frontier of digital marketing in 2025 and beyond.